Between 2019 and 2022, I was the Art Director for New York-based toy company Candylab Toys. I was responsible for curating the brand’s voice and visual identity. In addition, I worked on packaging, photography, product design, and more. Below are seven categories of design I was responsible for driving:
1 Internal Work | 2 Marketing | 3 Digital | 4 Collabs | 5 Booth Design | 6 Photography | 7 Packaging
Finished display in Nuremberg Germany
Initial sketch
Phase 1: Mounting Base Roads
Phase 2: Highway Platforms
Phase 3: Elevated Roads and Green Patches
Phase 4: Install Trees & Cars
Phase 5: Finishing Touches